Portuguese football star Cristiano Ronaldo has been named ambassador for the 2008 UEFA European Football Championship Score for the Red Cross online fundraising campaign that kicks of Wednesday.
A series of friendly football matches were due to take place across Europe on Wednesday. Before the matches, many national football teams, together with their National Red Cross Societies, were due to express their support for the Score for the Red Cross campaign.
UEFA will also donate 4,000 euros to the ICRC for each goal scored during the 2008 UEFA Cup.
Internet users will be able to help their favourite side win the title of "Most Humanitarian Team" by purchasing virtual goals on www.scorefortheredcross.org. They will have the chance to win attractive prizes including tickets to UEFA EURO 2008 games. The winning team will be announced on 6 July.
The Score for the Red Cross campaign, jointly organised by the Union of European Football Associations (UEFA) and the International Committee of the Red Cross (ICRC), will benefit landmine victims in Afghanistan by providing them with artificial limbs, physiotherapy and vocational training.
"Landmine victims need determination and a lot of encouragement on the road to recovery. I have a lot of respect for them and I want to support them," said Ronaldo.
"The great thing about this campaign is that everyone is a winner when it comes to giving and receiving," said Ronaldo.
"The website offers football fans a chance to have fun, while making a difference. What could be better than that?"
Cristiano Ronaldo began playing football at an early age and was discovered by the Sporting Clube de Portugal at the age of 11.
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