Manchester United star Cristiano Ronaldo has been taken on by specialist sports drink Soccerade to act as worldwide ambassador for the ambitious brand.
The fleet-footed footballer, who is now the fourth highest paid player in the world (and arguably the most recognisable), has been recruited to give the brand an edge against some of the more established names in the competitive sports drink sector.
He will now be used in launch advertising and promotional campaigns for major European markets, although it is reported that he may be consigned to the subs bench in countries where he is deemed to be slightly less popular. In this scenario high profile local players will step on to the Soccerade team.
The brand, which is said to have been specifically formulated for footballers, is owned by Icelandic firm Leppin.
Soccerade launches in Portugal in May, with a UK appearance expected later in the year.
Interview here:
http://www.youtube.com/swf/l.swf?video_id=S9NOH8frAMc&rel=1&eurl=http%3A//www.cr17.com/index.php/topic%2C10766.0.html&iurl=http%3A//i.ytimg.com/vi/S9NOH8frAMc/default.jpg&t=OEgsToPDskIQIkTzS_NR4AsiaQu9gCVq&hl=en
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